Our Mission

Our mission is to drive economic growth and pride in Midland County through a versatile, inclusive space that supports local enterprise and public engagement.

Our History

Vision & Planning

Early 2000s

The Midland County Horseshoe was conceived as a multi-purpose facility to serve West Texas by providing a premier venue for entertainment, expos, and community events. Backed by the Midland County Commissioners Court, the project was aimed at boosting local tourism and economic development. The name “Horseshoe” was inspired by its curved layout and nod to Texas rodeo culture.

Expansion & Improvements

Responding to growing demand, the Horseshoe underwent various upgrades over the years. Enhancements included improved audio/visual systems, expanded outdoor space, upgraded seating, and improvements to parking and logistics to support rising attendance numbers.

Anchoring Major Events

Over the years, the Horseshoe became the permanent home to several high-profile events such as the Permian Basin International Oil Show (PBIOS), Permian Basin Comic Con, Roseland Oil & Gas Expos, and Monster Truck Wars. Its versatile layout made it a go-to spot for concerts, rodeos, trade shows, graduations, and church services.

Grand Opening

2006

The Horseshoe officially opened in 2006 with much fanfare, marking the beginning of a new era for large-scale events in the Permian Basin. The complex included an indoor arena, pavilion, and conference rooms, offering over 100,000 square feet of flexible event space.

Economic & Cultural Impact

The venue has significantly contributed to the local economy by attracting visitors from across Texas and beyond. It serves as both an economic engine and a cultural hub—hosting not just entertainment, but also local markets, school functions, and civic events that connect the community.

Community-Driven

Through stronger partnerships and deeper vendor relationships, the Horseshoe has kept its focus on what matters most: serving and celebrating the heart of the West Texas community.

Our Spaces

Pavillion

Main
Arena

Our Team

It’s not just the venue that sets us apart—it’s the people. Our team of passionate professionals brings years of expertise, creativity, and dedication to every event we host. From bringing big moments to the Permian Basin to delivering seamless event experiences, each member of our team plays a crucial role in making the Midland County Horseshoe an unforgettable journey for organizers and fans alike.