Vendor Spotlight:
Boomtown On The Rocks
For Amber Allen, owner and operator of Boomtown On The Rocks Catering, every event is an opportunity to bring people together through exceptional food and genuine hospitality. Founded from a passion for serving the West Texas community, the business has earned a reputation for chef-driven menus, creative catering, and personalized service for weddings, corporate events, festivals, and private celebrations.
As an approved catering vendor at the Midland County Horseshoe, Boomtown On The Rocks is dedicated to creating memorable dining experiences with thoughtfully prepared menus and attention to every detail. Outside of the Horseshoe, the company also offers mobile bartending services, giving clients a complete hospitality experience for events across the Permian Basin.
Amber says her favorite part of Horseshoe events is the energy. Meeting new people, welcoming familiar faces, and helping create memorable moments while bringing the Permian Basin together is what makes every event special—and it's why Boomtown On The Rocks is proud to be part of the Horseshoe vendor family.
Vendor Spotlight:
Brown's Bar-B-Q
For Todd Brown, owner and pitmaster of Brown's Bar B Q, barbecue has always been about bringing people together. What began as cooking for family and friends has grown into a trusted West Texas barbecue and catering business, serving everything from backyard gatherings and weddings to corporate events and community celebrations.
Specializing in authentic Texas-style barbecue, Brown's Bar B Q is known for slow-smoked brisket, ribs, and full-service catering prepared with quality, consistency, and genuine hospitality. Built through years of hard work, early mornings, and a commitment to treating every customer like family, the business has become a favorite throughout Midland and the Permian Basin.
Todd says his favorite part of catering Horseshoe events is the people. Meeting new customers and helping families, businesses, and organizations create lasting memories over great barbecue is what makes every event worthwhile—and it's a tradition Brown's Bar B Q is proud to continue.
